Mexico Boutique Hotels finished its five years of operation with its best room night and revenue production for its 31 member hotel collection. For a company that started out as a hotel association with a simple desire to foster awareness of a unique hotel product in Mexico, director general John Youden is proud of the tangible results. MBH closed 2004 with a total of 4808 room-nights and an average rate of US$302.00 for total revenue of $1.452 million; its best results since its foundation in 1999.
As well as offering a highly defined product, Youden attributes the results to a culmination of five years of strategic development backed by a penchant for guarding the company’s integrity in order to win public confidence. “We are in full growth mode, with travellers on both sides of the border recognizing Mexico Boutique Hotels as a trusted source for one of Mexico’s most authentic vacation experiences. Our national travel volume now equals that of international visitors.”
With international contemporaries such as Relais & Chateaux and Small Luxury Hotels, Youden says, “Our strength remains in our focus exclusively on Mexico and our integrity as the only company in the Republic that unifies the boutique niche of hotels under a strict qualification system.” The designation program created by MBH has been highly defined over the past five years. Youden has been so true to his vision of what qualifies as a Mexico Boutique Hotel that, in 2004, he turned away more applicants than he approved. He has maintained that scrutiny in the 2005 qualification process which was completed in March.